Regional Marketing Manager

We are a blue chip Company, a leader in the broadcasting media sector. 

Due to expansion and growth, the following position has arisen within our organization:

Regional Marketing Manager - East Africa

Context:

• Multicultural environment
• Dynamic ever changing environment
• Technological Environment
• African continent
• Customer Focused environment
• Media Environment
• Dynamic expanding company
• Competitive environment

Customers:

• Advertising agencies
• Corporate Africa Management and Senior Manager-Marketing
• Africa Corporate Marketing/Customer Service/Operations
• Regional Director, GM’s and in-country Marketing Managers

Outputs:

• Assist in the development and implementation of Marketing Strategy for East Africa
• Develop Brand Building and retail campaigns with the view to increase subscriber growth
• Monitor Marketing Expenditure and additional budget requirements
• Ensure corporate identity and brand guidelines are adhered to by in-country marketing managers and all communication partners
• Assist with the planning and development of Media Scheduling and Implementation of Country Specific Marketing and Advertising plans
• Assist with planning of in—country events (In accordance with country strategy)
• Support Sales and Churn Management Functions
• Ensure effective management of advertising agencies
• Co-ordinate point of sale and promotional. items
• Compile monthly reports to Senior Marketing Manager and Regional Director
• Conduct post campaign analysis after each campaign
• Build and maintain good working relationship with Sales and Marketing staff, other support functions, RD’s and GM’s
• Ensure advertising campaigns are in line with brand promise
• Manage the launch of new channels
• Develop and implement digital marketing campaigns
• Extensive travel, across the East Africa Region and South Africa

Competencies:

Knowledge

• Marketing degree (Minimum)
• Understanding of marketing to diverse regional and cultural groups
• Minimum 5 years working experience in Marketing, especially brand communication
• Advertising/Brand management specialization qualification advantageous
• Knowledge/experience of working with and managing advertising agencies
• Track record of development and implementation of Marketing strategies
• Media/FMCG background
• Extensive understanding of East African Region

Skills

• Cultural sensitivity
• Administration
• Flexibility
• Team player
• Communication: Verbal and written
• Diplomacy and tact
• Interpersonal skills
• Creativity
• Relationship building
• Listening skills
• Analytical skills
• Computer skills: MS Word, Windows, Excel and PowerPoint

Personal Qualities

• Self motivated
• Passion for the African continent
• Attention to detail
• Interpersonal skills
• Approachability
• Initiative
• Drive and Energy
• Decisiveness
• Service Oriented
• Flexibility
• Ability to work under pressure
• Confidentiality

Applicants should submit their CV to email address: jobs@hcsafrica.com marked “East Africa Regional Marketing Manager” in the subject line. 

Closing date 10th July 2013