Marketing Services Manager at British American Tobacco

Marketing Services Manager
 

Job Purpose

The incumbent will Lead the Marketing Services department for East Africa Markets which includes the Indian Ocean Islands, Horn of Africa and East Africa cluster (Rwanda, Burundi, Tanzania).  

Specifically;

• To drive growth by leading the implementation of marketing plans to deliver overall Sales and Financial objectives
• Support the annual Market planning process
• Support the brand Team in the development of effective consumer and Trade Programs and touch point infrastructure, by providing pertinent market insights
• Drive On-time delivery of Key Consumer and Trade Initiatives through effective project management and effective coordination of cross functional teams
• Oversee the execution of trade and consumer programmes in-Market in line with trade marketing & distribution strategy
• Lead the Tracking and Evaluation of Key marketing initiatives to Ensure that they meet business objectives and trade cluster requirements
• Represent the Marketing services function at monthly Leadership Meetings
• Drive the optimisation of an effective and efficient distribution system to meet business objectives
• Oversee the management and coordination of marketing services processes and efficiency improvement initiatives to support the delivery of key organisational objectives.

Key Deliverables

• Support development of annual cycle grid of activities for each market
• Project management and on-time delivery of key initiatives
• Recommend appropriate retail/ customer dialogue strategy meet business objectives using consumer and trade research data
• Project management and on-time delivery of key initiatives
• Implement brand programmes in retail touch-points and validate the touch-point infrastructure (e.g., merchandising materials for brand and trade programmes, in-store hardware, non-branded materials)
• Programme evaluation & governance
• Resource allocation and effective management of Brand support budget
• For respective trade channels, assist in defining objectives, recommend approach (e.g., delivery frequency, call frequency etc).
• Propose goals and key performance indicators for trade programme development and track ongoing results
• Implement core business support functions in terms of IT applications, administrative processes and project management.
• Provide distribution directives to distributors, supporting them in their day-to-day distribution activities Monitor key distribution performance indicators and initiate actions to cover short-term “gaps” in performance and capability thereby maintaining distribution effectiveness.
• Effectively utilise Market research information to drive width & depth of distribution of strategic brands to grow volume & value share.
• Provide input on trade channel requirements in the definition of trade & route to market strategies
• Provide support for the demand review process, clarifying trade programmes objectives, activities and schedule
• Identify opportunities to optimise and improve systems and work processes to drive productivity and/or growth.

Essential requirements

• Bachelor’s Degree in Marketing or equivalent.
• Minimum 5 years’ experience within the Marketing function in tobacco or similar FMCG category. (More concerned with the quality of experience as below)
• Experience in & Comprehensive understanding of Trade marketing, customer engagement, account management and trade programme development.
• Proficiency in English. Proficiency in French is an added advantage.
• Exceptional inter-personal skills and ability to facilitate and work through diverse teams
• Be self driven and able to work with minimal supervision, on multiple tasks
• Analytical skills and ability to translate market information into meaningful insights that can be leveraged improve business performance

 Desirable requirements

• Ability to develop and maintain relationships with clients, external suppliers and commercial partners.
• Experience in people management and coaching.
• Good influencing, negotiation, analytical and interpersonal skills.

Working at BAT

British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.

Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.

If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.

For further Information and to apply;- www.bat.com
 

Applications close on 18th July 2013